How to Sell Gift Baskets to Big Retailers

Question: I would like to package gift baskets for chain stores. I would like to know who to approach or contact.

Answer: If you rent or own a warehouse-type space, employ at least 10-12 individuals, and have thousands of dollars to buy inventory (and can wait 30-45 days or more for payment), then you're ready to approach chain stores as potential clients.

You'll have to do your homework to find the corporate headquarters of chain stores you believe are interested in buying gift baskets for the major holidays - Valentine's Day, Mother's Day, etc. Your contact is the buyer for the particular section that buys gift baskets (candy, housewares, gourmet, etc.).

For example, Costco is a chain that sells gift baskets. The buyer is located at their headquarters in Washington State. Some grocery stores also sell gift baskets. Your contact will always be the buyer within a specific department.

You must first sell yourself and your product by phone. If the buyer is interested, you must travel to where the buyer is located to make your presentation.

These buyers are a no-nonsense group. You have to know everything about the store before you get there -- the number of stores in the chain, how many gift baskets you can provide them with when they want them, and much more than can be explained here.

You also must graciously accept all returns, which will be credited to your account before you see one penny of revenue.

If you're ready, then don't waste another minute of time. Go out and make your mark.