Containers Make Beautiful Baskets

Gift basket designers separate themselves from the competition by placing foods and gifts into alternative containers instead of only using baskets.

This kind of “out of the basket” thinking sparks the creativity needed to meet the increasing demands of today’s buyers.

What containers can you turn to when a basket won’t do? Wheelbarrows and flower pots add growth to gardening and new home gift sales.

Toy dump trucks, wagons and plastic grocery carts signal the birth of stylish baby and shower gifts. Backpacks, laundry bags and metal trash containers educate college students on back-to-school necessities.

Tackle boxes, large cups and saucers, and golf buckets. If there’s an inner cavity, it’s considered an alternative container.

Another container that’s gained ground on baskets in recent years is the die-cut gift box.

Several manufacturers distribute these vertical masterpieces which are designed on all four sides to resemble any imaginable theme.

Available in three sizes and shapes, these boxes ship flat, demand little storage space, and are easy to assemble.

Groups and organizations choose certain containers because it symbolizes the group’s name, a logo, or conference theme.

For example, travel agents use the travel-themed die-cut box for gifts to thank valued customers, and secretaries receive oversized mugs as the base of an Administrative Professionals Day gift.

Thinking “out of the basket” increases your profit margin, proving that your style of gift basket creation is limited only by your imagination.